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SKIFF & ROSS, THE JEWEL
TEA COMPANY
by C.L. Miller
| This history is an exclusive to the Hall Collectors' Website.
The author, C.L. Miller, is a top authority on Jewel Tea and Autumn
Leaf. Photos for the article are
generously provided by Tom Parkinson. |
According to records, Frank
Vernon Skiff, the son of a grocer, was born in Newton, Iowa (1869 - 1933),
lived in a house at 4003 S. Drexel in Chicago in 1899 and was employed
with the India Tea Company (records related to his employment with this
company could not be located). Frank observed during visits to the local
emporium, the process of selling coffee out of bags, bins and large
canisters, when he contemplated upon an idea. Why couldn't fresh roasted
coffee be delivered directly to the consumer on a regular basis? Frank was
disappointed when he had seen the conditions of how coffee was sold. He
noticed that most of the roasted coffee had been stored for weeks -- some
even months which affected the quality and freshness of the product.
Sometime during the beginning of
1899 (the exact date has never been authenticated), Skiff went into the
business with only $700 cash, a horse, wagon and his idea to operate a
business that would offer freshly roasted coffee daily directly to the
consumer by means of the door-to-door procedure. Word spread among his
clientele of the pleasant salesman who was offering freshly roasted coffee
at reasonable prices. As his coffee business increased, he was often asked
about other products and soon Skiff realized that additional essentials
were needed in aiding housewives in the preparation of meals. Skiff then
added teas and an assortment of spices to the list of household
necessities. Orders were taken from customers he called upon and two-weeks
later those orders were delivered. The canisters of coffee were always
fresh and the cycle of buying and selling was repeated.
By 1927, more than fifty foods,
laundry and toilet products of the only the purest and finest quality was
carried in the salesman's basket and nearly one hundred premiums were
available.
In 1901, his brother-in-law, Frank P. Ross,
born in Wind Ridge, Greene County, Pennsylvania (1869 - 1947) joined Skiff
as a partner in the operations of the business. Ross had been employed
with the M. & St. L. Railway in Newton, Iowa as a traveling freight
agent where he met Blanche Skiff whom he married on February 7, 1899,
before his arrival in Chicago. In 1902, Skiff and Ross were selling "Teas,
Coffees and Spices" under the name of "Skiff and Ross" at 643 E. 43rd
Street in Chicago. Skiff was a quiet slender built man with spectacles;
Ross was an energetic stout balding man and the relationship between the
two men worked well in forming the company. Together they named it the
"Jewel Tea Company" chosen because in those days, anything special, be it
a thing -- or even an idea, was called a "Jewel."
Under the guidance of Skiff and
Ross the company prospered, routes inside the city were expanded and new
routes were opened outside the city. In 1903, the company was incorporated
in Illinois and in 1904, teas, coffees and spices were sold under the name
of "Jewel Tea Co." at 641 E. 43rd Street, Chicago. Within two years the
company outgrew their old buildings and acquired a three-story building
for the roasting of the own brand of coffee.
When coffee sales surged, Jewel
customers paid the 8-cents a pound more than the stores were charging.
Primarily as a home delivery service that
offered an assortment of coffee, tea, spices and premiums, the company had
a few stores setup to show and sell their product lines. These stores were
more of an advertising showcases and were only available in certain areas.
The company sold groceries
directly to a million homes with the inducement of sharing profits through
premiums distributed in advance. As the company continued to grow, larger
facilities were required, new manufacturing equipment was acquired and by
1906 the Jewel Tea Company was producing essentials to the American
housewives under their own label. By 1908 the company listed operations at
426 W. Washington Blvd.
Jewel reached the million-dollar mark in
annual sales in 1910 and had established 400 routes. By 1915 more than $8
million in annual sales were recorded and they had a route division of 850
routes. In 1916, with a capitalization of $16 million reported, the owners
incorporated the company under the laws of the State of New York and
expanded into new territory and near the end of 1916 were operating 1,645
routes with major operations out of Chicago and New York city.
By the end of 1917 the government
commandeered the Jewel plant in Hoboken, New Jersey for war material
production and Jewel curtailed the operations of 1,714 of their own
routes.
By 1919, Skiff and Ross were
forced out of the operation of the company they founded and so dearly
loved because of inadequate accounting controls and expansion. Raymond E.
Durham was elected interim president in 1919, followed by J.M. Hancock in
1922 who pulled the company out of the red. Maurice Karker succeeded
Hancock in 1924 as president and is remembered as one of the most powerful
presidents in Jewel's history.
Jewel's connection with the Hall China
Company of East Liverpool, Ohio dates from the early to mid-1920's with
the introduction of teapots offered as premiums to customers. The most
famous "Autumn Leaf" pattern china appeared in the 1930's and remains
today as one of the most collectible Hall China patterns ever offered to
the public. The Morning Glory pattern appeared during the 1940's but would
never compare to the illustrious china decorated with the familiar yellow,
brown, orange motif and trimmed in gold often referred to as "Jewel Tea"
or "Autumn Leaf." During the 1950's "Cameo Rose" china became available
which only recently has developed a large popularity of collectors.
In 1924, the Home Service Division was
launched where recipes were developed, products examined, pointers sold
and ideas promoting more products were examined. A monthly publication,
the "Jewel-News" and a series of cookbooks, were soon published and the
most famous name in Jewel's history was adopted, "Mary Dunbar." In 1924,
Mary Reed Hartson was designated "The Jewel Lady" and gave exclusive
rights to her maiden name, "Mary Dunbar" in 1926.
Mrs. Hartson resigned in 1927 and
Jewel hired Ruth Leone Rutledge Carroll as her replacement. Mrs. Carroll
had been Director of Domestic Science for the R.B. Davis Baking Powder
Company and author of numerous Davis publications. Mrs. Carroll became the
first woman's executive serving as the famous "Mary Dunbar" for seventeen
years and died in 1975. It is believed Julia Godard replaced Mrs. Carroll
and then the position was occupied by Olga Grebe.
In July 1931, the Home Service
Division underwent a name change because of other companies with similar
divisions and names. At that time, all items, packaging, appliances and
publications tested and approved by Mary Dunbar received the "Seal of
Approval" which had been designed by Jewel.
In 1926, the last of the horse
and wagon division was sold as management had gambled on the automobile,
which many salesmen believed would never be as reliable as the faithful
horse and wagon had been.
In 1927, Jewel was more than just
a big business; it was a SERVICE, giving its patrons four worthwhile
features for the price of one. Quality Products - Coffee, spices, laundry
and toilet products, all of quality, was the first service to Jewel
customers. Quality Premiums - With every package of products the customer
received, a credit which could be applied toward payment for household
articles, paying without additional cash outlays. Quality Personal Service
- Jewel brought the markets of the world direct to customers' doors, once
every two weeks, same day and same hour. Unlimited Guarantee - Jewel
guaranteed every product to be pure and of high quality. If not satisfied,
money was refunded promptly.
As the growth of the company
continued, large operating facilities were needed and on June 27, 1929,
ground was broken for the new headquarters and a Midwest plant on a site
located on the edge of Barrington, Illinois. In April 1930, they publicly
announced they were ready to move all operations from the Chicago location
into the new architectural masterpiece constructed on 211 acres with an
additional 100 acres they named "Jewel Park."
In 1932, Jewel acquired 77
"Loblaw" stores in the Chicago area and four other Midwestern stores. In
May of 1934 Jewel closed all the "Loblaw" stores for renovation and opened
three days later. On the marquee appeared the famous "JEWEL" name.
Jewel's future was reshaped with
the onset of World War II when women replaced men in operating both
service routes and stores, holding one-third of all the jobs in the Jewel
empire during 1942. One-fourth of the food stores had women managers and
during 1944, 700 women were route saleswomen. Jewel was hard hit when
sugar and coffee were rationed, routes reduced.
As the 1940's came to a close, the company
had a reputation for quality products and a concern for their customers.
In 1949, catalogs distributed by salesmen FREE to established customers
showed a variety of merchandise and products. Orders were taken bi-weekly
and filled through the mail. Jewel was the first home shopping service to
introduce a catalog.
The early 1950's saw route
expansion efforts taken away from rural areas and concentration turning to
the metropolitan areas where salesmen could locate customers with a
minimum of travel.
In 1966, the Jewel Home Shopping
Service of the Jewel Tea Co., Inc., became a division of Jewel Companies,
Inc., making it the 12th largest retailer in the nation.
On January 29, 1981, Jewel
Companies, Inc., announced to discontinue ownership of the Jewel Home
Shopping Service. Plans were to transfer the assets of the business to a
cooperative organization which would be formed and managed by Jewel
employees. Under the plan, Jewel agreed to sell each route to the employee
who operated it, transferring the inventory and other assets to a
cooperative which would serve the newly independent operators.
On March 24, 1981, Jewel Home
Shopping Service became a dealer-owned cooperative, named IHSS, Inc., (In
Home Shopping Service). One condition was that the name JEWEL be phased
out over a three-year period as a development of a new identity took
place.
The new name "J.T.'s General
Store" was approved and appeared with the new wagon logo and subtitle
until May 1983 when it vanished. On October 3, 1994, J.T.'s General Store"
became known as "JT Dealer Sales and Services Corp." after being sold to
some of the employees.
Hall China is a
trademark of Hall China Company, East Liverpool, Ohio.
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